Trade suppliers taking advantage of innovative Selco opportunity

​We're thrilled to have launched a new initiative offering our trade suppliers enhanced access to promote their products to a huge audience of trade professionals – with many already enjoying a significant spike in sales.

We're providing our suppliers with the platform to enjoy additional promotional and advertising opportunities through Selco Trade Media.

Opportunities are available across our store network, digital and social media platforms and via other assets such as our vehicle fleet.

More than 20 suppliers have already partnered with us, with one hand tool supplier already seeing a huge 300% surge in units sold within Selco.

David Lennon, Commercial Director of Selco, said: “We're delighted to have kicked off Selco Trade Media and see this as a huge opportunity to offer a new and unmissable feature to our loyal and valued suppliers.

“We communicate with a massive trade audience of hundreds of thousands in multiple ways every day of the week, whether that’s through customers coming through the doors of our stores or through digital platforms such as e-mail or social media.

“Our suppliers now have the unique chance to amplify their key messages to a targeted and engaged customer base through a range of opportunities, and it’s great to see a good number of suppliers already taking advantage.

“We look forward to working with many of our other valued suppliers over the weeks and months to come on this exciting project.”

Amongst the suppliers to be already promoting products through the Selco Trade Media platform are West Fraser, leading manufacturer of carbon negative engineered wood-based panel products, ToughBuilt, which supplies a range of hand tools and accessories, and leading silicone, sealants, adhesives and foams supplier Siroflex.

Any supplier interested in finding out more about the Selco Trade Media options should contact one of our product category managers.